Why "WE" Will Change the Web


The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new "internet" fueled by twitter, facebook and social media, essentially being fueled by "US".

Ben Behrouzi, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how "WE" are creating the new "Web that will take the form of a living breathing database".


"What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web."

The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. Ben Behrouzi does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how "WE" are influencing the internet today.

Crush It! Is Cool...

I've always been a Gary V fan and I have enjoyed his principles and philosophies that he lives publicly. His new book "Crush It!" just hit the streets - its excellent and you get a deeper understanding of his philosophies as well as get some insight into what makes Gary tick.

Gary is real, unabashed and raw at times but THAT is what makes Gary who he is and why he is so loyally followed (and not just on twitter).

It's a fast read and you can pull some great nuggets from it if you are engaged in the online world or not. This is truly a book on "life-lessons" rather than just "online lessons".


His section on Authenticity is something that those online (and offline) really need to read and live - here is an excerpt from the book:

"If you want to dominate the social media game, all of your effort has to come from the heart; and it can’t come from the heart in the passionate, irrational, wholehearted way it needs to if you’re trying to be anyone but yourself. Authenticity is what will make it possible for you to put in the kind of hustle necessary to crush it"

Gary lives life on his terms and his authenticity blares through the usual "stuff" we see online.

Get his book, read it and then go out and do what you were designed to do - "Crush it!"