Showing posts with label real-time search. Show all posts
Showing posts with label real-time search. Show all posts

LeapFish - Where Web Meets World

LeapFish released a new traditional, social and real-time search experience today.

I think a lot of people will perceive this as a release of "just another search engine" if they just read a press release or post and fail to go to the site. That couldn't be further from the truth with this new version of LeapFish. This is the first search engine that allows socialization of all discovered content at the click of a button.

Social media adoption is at unprecedented levels and content is truly becoming "king" as engines like LeapFish allow a simple sharing mechanism that is integrated into the search stream.

From the Press Release:

“Aside from the Web’s growing size and variety there is an emerging duality of “real-time” and “traditional,” which now requires a completely different search experience. One that includes both the content and the “contributor” in the search experience, such that both traditional and real-time searching and sharing are integrated seamlessly in our use of this Living Web,” said Ben Behrouzi."

This, in my opinion, was the missing step to a much larger movement in the search industry that is now moving away from static links and search results to a more dynamic search and socialization experience.

The best part of this release is that the combined searching and sharing functionality is only one of the incredibly innovative features that users will have access to when using LeapFish. My favorite feature is the customizable homepage that have feature-rich proprietary Twitter and Facebook apps that allow me to interact with my social communities without leaving my "personal dashboard to the web".

Go to http://www.leapfish.com/ dive into this new experience and start Living the Web.


Why "WE" Will Change the Web


The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new "internet" fueled by twitter, facebook and social media, essentially being fueled by "US".

Ben Behrouzi, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how "WE" are creating the new "Web that will take the form of a living breathing database".


"What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web."

The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. Ben Behrouzi does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how "WE" are influencing the internet today.