The Coolest Social Media Infographic I Have Seen

This is the coolest thing ever. It is a catagorized social media cornucopia of the different platforms, tools and sites available for businesses or individuals. It takes the vast nature of Social Media and brings it down to a well thought out and easy to understand Infographic. It's called the Conversation Prism.

Best viewed by zooming and dragging the screen to see the detail and each logo is clickable so you can jump right to their site (how cool is that - interactive too!).

Brian Solis is one of the co-creators of this Infographic - I have been involved with sponsoring some tweetups in Silicon Valley he attended. Brian knows his stuff and knows Social Media. In the land of Social Media Snake Oil (where eveyone is an expert...) Brian is the real deal.

Tweeting Cars from Ford - What Next Your Toaster Updates Your Facebook Status?

Wow, CES 2010 is obviously full of surprises this year. I was mildly amused and somewhat alarmed to find out that Ford is unveiling a tweeting car.

This, of course, has some folks up in arms about safety but what does this say about Social Media? We hear that it is a passing fad and perhaps this whole Social Media thing will finally blow over and we can get back to business. But is it?

This new development from Ford seems to suggest the exact opposite of Social Media being a fad or a passing moment on the internet. But it does make sense from one perspective, Scott Monty, uber social media guru, is the Social Media Head at Ford and very much engaged in building the Social Media presence at one of the oldest brands in the world. Scott has done some "experiments" with Social Media while at Ford so far and it looks like they are getting some traction (ROI is debatable).

So, I would love to hear from you - Is Social Media a passing fad or do you have some personal concrete experience and examples to share that indicate Social Media is integral to our lives and also to businesses?

Conversations, Interactions and Authenticity in Social Media

I just watched a video, suggested by Francine Hardaway, The Machine is (Changing) Us: YouTube and the Politics of Authenticity that "woke me up" to what is happening and what could happen on the internet.

A quote from Mike Wesch about the Video & the research:

Nobody there was blindly optimistic, thinking technology was going to make everything better. They were all continually trying to figure out where we are, where we might be going, and the possible downsides and dangers of new technologies so we can use the new technologies to serve human purposes.

For anyone who is really truly engaged in Social Media or is driving to create meaningful conversations online should watch this video. If you are just online to spam marketing messages, spam comments for backlinks or "game the system: i.e. Google & others" then this isn't for you. But wait, yes it is...actually it is more for the spammers and "hit and run" marketing message droppers than anyone else.

This is the best 33 minutes I have spent online in long time.

The internet is evolving and so are we as communicators and information-a-holics. Prior to the internet we had the one-way conversation of the TV only. And the shaping it does to our minds, trends and pop culture is unrivaled until now.

I truly believe we will see the internet eclipse the TV because of the interaction, conversation and authenticity that can now flow from one to many or from many to many.

News is not just News anymore online - it becomes a conversation - albeit a vulgar and juvenile one at times but none the less a conversation that can breathe and give life to a story, event or occurrence.

The video by Mike Wesch, of The Machine is Us/ing Us Fame with over 10 million views and counting, really asks some questions that many of us are not considering but should be given that the internet is playing a HUGE role in our lives and the lives of billions around the planet.

Social Media and the internet have a place now and we have personal control of where it goes and how we choose to interact with it and others. We will always have the juvenile and immature behavior online but we also have a chance to really make decisions to be authentic and connect like we have never had a chance to before.

We can now connect without;

- feeling subconscious
- someone laughing in our faces
- telling us that our thoughts or ideas are irrelevant, or worse - stupid
- feeling the repercussions of revealing more than we would normally reveal face-to-face

This opens up huge opportunities to be authentic and supportive of each other thereby creating new conversations and communities that would have never been formed due to the potential for the lack of authenticity from a one-way conversation (TV), a face-to-face conversation or the distance that would normally separate us geographically.

We all now have a chance to create communities and be something more than what we may show, say or act like when at work, home, school or other face-to-face social situation.

Watch the video and then start your journey to be authentic, be real, create new conversations and create new communities. And then we can potentially create a new future of what social media can truly become.

LeapFish CEO Engages Social Media But Social Media is a Failure for Most CEO's

LeapFish CEO, Ben Behrouzi, tweets on a regular basis. But many CEO's do not tweet or if they do the content is less than stellar.


An article from UBERCEO speaks to the marked absence of tweeting CEO's and calls them slackers:

We looked at Fortune's 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog. The results show a miserable level of engagement. Here are the topline results:

• Only two CEOs have Twitter accounts.


• 13 CEOs have LinkedIn profiles, and of those only three have more than 10 connections.


• 81% of CEOs don't have a personal Facebook page.


• Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.


• Not one Fortune 100 CEO has a blog.

Social Media is now ingrained in the fabric of our interaction with each other as well as our interaction with companies and brands. Meeting someone new prompts a search and social media profiles, if present, are typically the main content that will rise to the first page of the engines.

Not only is Social Media engaging and controllable by the profile creator it also allows for "meeting others where they are". Instead of "requiring" others to seek out information on a deeper level (i.e. find the corporate website and dig through the About Us page or Management page) you can get a quick snapshot of not only a CEO's profile but also their personality as they engage others.

The other aspect that makes social media engaging and allows the type of interaction that would never happen is the "accessibility factor". I tweeted Gavin Newsom, Mayor of San Francisco, and he tweeted me back and then even sent me a Direct Message. My chances of interacting directly with the mayor of San Francisco were practically nil unless I was prepared to engage in a concerted effort to meet him. Twitter gave me quick access to what he was engaged in at that moment and allowed me to "connect" with him on a specific, and potentially fleeting, topic.

Social Media can be a tool that will allow a more personal connection with many CEO's and companies that seem untouchable. It can also allow your voice to be heard by the top dogs via a channel that was never available until the services (twitter, facebook et al) hit critical mass. CEO's that are socially disengaged have a lot to gain via social media channels and connecting at a deeper level.

Historical Changes Happening Right Now - CellPhones, Twitter, Facebook & Realformation

Clay Shirky has his finger on the pulse of the New Realformation Age. Realformation? Real-Time-Information, yes that's a word I just thought up but it's accurate. It's here, it's now and it's happening with or without you.

I went on a double date with my wife and some friends last night and we documented the fun on Facebook. Before we had even arrived at the restaurant we already had 2 comments related to the photo I posted of us driving there. Many more rolled in throughout the night. Not historical or groundbreaking but definitely indicates that communication as we know it is changing rapidly.

My mom even follows my Facebook updates because she lives in Colorado and it's the most up-to-date place she can see what is happening in our lives and to see the latest photos of her grandkids (no phone call required).

With my iPhone I can take a photo and add a caption within about 60 - 120 seconds and update my twitter and facebook accounts. No cables, no downloading to a laptop, no waiting = Realformation!

Clay Shirky is a master at pulling it all together and this video depicts real time and extremely impactful examples of how this medium can literally elect a president and begin to change countries policies about realformation. Enjoy...and get engaged.